CREAssist vs Plotzy. Parcel evidence, or owner outreach?
Both tools start from parcel data. They diverge on what happens next. CREAssist stays on the industrial parcel and shows you the record behind every match. Plotzy, by its own description, leans toward nationwide parcel marketing and AI-assisted owner contact research. Here is how to decide.
CREAssist is narrow on purpose: industrial parcels first.
CREAssist is built for brokers, investors, and site-selection teams whose first question is about industrial and commercial land: which parcels exist in this ZIP, what does the record actually say, and which other parcels look like the one I already understand. It is not trying to be a nationwide owner database or an outbound contact engine.
That focus is a trade-off, not a slogan. A narrower tool can show you its work more plainly, but it will also cover less ground. If your workflow is mostly about reaching owners at scale across many asset types, a broader platform may be the better fit, and this page says so where it applies.
Explainable matches, not a mystery number.
Find Similar in CREAssist compares parcels using deterministic rules over recorded attributes such as property type, location, property size, and assessed value. The same inputs return the same matches, and you can see which attributes drove a result. The product does not generate AI scores.
To be precise about what that means: CREAssist does use software features beyond plain filtering, and we do not claim the product is free of AI. What we do claim is narrower. Parcel matching is rule-based and repeatable, and a match is a similarity statement about recorded fields. It is not a valuation, an estimate of what a property is worth, or a prediction that an owner will sell or a deal will close.
Field-level transparency, including the gaps.
Property records in CREAssist show which fields came from the source and which are missing. A blank field means the source did not supply it or we could not map it, not that the property lacks the feature. Where a county source link exists, it is shown so you can check the original record yourself.
Owner names and mailing addresses appear only where the source supplies them. CREAssist does not provide owner phone numbers or email addresses and does not perform skip tracing. Source links and individual fields may be missing, and coverage is not complete nationwide; it varies by county and changes as sources are added, updated, or restricted.
Plotzy positions itself around prospecting and contacts.
According to its prospecting product page, Plotzy describes AI-assisted research into owner phone numbers and emails, county data, and CSV export. Its pricing page lists monthly owner-contact allowances by plan and describes nationwide parcel marketing, with a Zoning AI feature in beta on higher tiers.
These are vendor claims as published on the dates noted below; we have not independently tested them. We are not suggesting Plotzy lacks provenance or uses opaque scoring. Our point is simpler: if reaching owners directly is the center of your workflow, Plotzy is built around that job and CREAssist is not.
What each option costs, and what we could verify.
CREAssist Starter is $99/mo equivalent, billed $1,188 annually, or $119 billed monthly. Pro is $159/mo equivalent, billed $1,908 annually, or $199 billed monthly. Eligible accounts can use one 14-day Pro trial with no credit card; the trial starts only when you explicitly start it and never charges automatically. Paid availability is shown on the pricing page.
Plotzy's pricing page, as reviewed, lists Starter at $180/month (described as a prelaunch rate), Production at $300/month, and Scale at custom pricing, with a 7-day trial that does not require a card. Starter includes 25 monthly owner contacts and Production includes 100. Nationwide parcel marketing and Zoning AI (beta) are listed for Production and Scale.
Pricing pages change. Treat the competitor figures here as a dated snapshot and confirm current terms with each vendor before you buy.
At a glance
| Topic | CREAssist | Plotzy |
|---|---|---|
| Primary focus | Industrial and commercial parcel research by ZIP | Parcel prospecting and owner outreach, per vendor |
| Similar-parcel matching | Deterministic, repeatable rules over recorded fields | Not evaluated here; see vendor documentation |
| Owner information | Names and mailing addresses only where the source supplies them | Owner contacts with monthly allowances, per vendor |
| Phone, email, skip tracing | Not provided | AI-assisted phone and email research, per vendor |
| Source visibility | Field present or missing shown per record, with source link where available | Describes county data; review directly |
| Coverage | Varies by county; not complete nationwide | Nationwide parcel marketing listed on higher tiers |
| Entry price | $99/mo billed annually, or $119 monthly | $180/month Starter, described as prelaunch |
| Trial | 14-day Pro, no card, explicit start, no automatic charge | 7-day, no card, per vendor |
Which tool fits
Plotzy may suit you better if
- Your daily work is calling or emailing owners, and you want contact research inside the same tool.
- You need parcel marketing across a wide national footprint rather than depth in specific industrial markets.
- You want zoning assistance features and are comfortable evaluating a beta.
CREAssist may suit you better if
- You need to explain why two parcels were matched, to a client or an investment committee.
- You would rather see a blank field than an inferred value, and verify against the county yourself.
- You already have a skip-trace or CRM process and need the parcel research layer to be precise.
Sources
- Plotzy pricing (Reviewed October 29, 2026)
- Plotzy prospecting product page (Reviewed October 29, 2026)
- CREAssist pricing (Current plans and trial terms)
CREAssist is not affiliated with, sponsored by, or endorsed by Plotzy. Plotzy is a trademark of its owner. Competitor details are summarized from public vendor pages reviewed October 29, 2026 and may have changed; we aim to describe them fairly and will correct errors when notified.
Frequently asked questions
Is CREAssist a cheaper Plotzy?
Not exactly. CREAssist starts lower ($99/mo billed annually or $119 monthly versus Plotzy's listed $180/month Starter as of October 29, 2026), but it does a different job. CREAssist does not include owner phone or email research, which Plotzy describes as a core feature.
Does CREAssist use AI?
We do not claim the product is AI-free. Parcel matching specifically is deterministic: the same inputs return the same matches based on recorded fields. The product does not generate AI scores, and a match is not a valuation or a deal probability.
Can I get owner phone numbers or emails in CREAssist?
No. CREAssist shows owner names and mailing addresses only where the county source supplies them, and does not do skip tracing. You can pair it with a separate contact tool.
Does CREAssist cover every county?
No. Coverage, freshness, and available fields vary by county and are not complete nationwide. Missing fields are shown as missing rather than filled in.
How does the CREAssist trial work?
Eligible accounts get one 14-day Pro trial with no credit card. It begins only when you explicitly start it and never charges automatically; continuing requires choosing a paid plan.
Is CREAssist affiliated with Plotzy?
No. CREAssist is not affiliated with or endorsed by Plotzy. Plotzy details on this page are vendor claims from its public site, reviewed October 29, 2026.
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